Storytelling and Branding Advisor
I contributed to the development of storytelling and branding strategies for Utopia Senior, an innovative housing concept aimed at building a senior community with transversal economic access through tokenization (blockchain).
Working closely with the team and stakeholders from the early stages, I supported the creation of a cohesive and engaging narrative around the project's core ideas.
I played a key role in shaping the vision during the conceptualization process and helped translate it into communication strategies tailored to the target market. I also assisted in developing branding approaches to highlight the project's innovative and community-focused nature, ensuring these ideas resonated with potential users and investors.